With an exclusive keychain that can also be worn as an accessory—available for purchase at all Starbucks locations throughout Puerto Rico—“Coffee with a Purpose” turns a coffee purchase into an opportunity to support the well-being and development of Vimenti families.
San Juan, Puerto Rico (September 28, 2026) — Vimenti, a nonprofit organization focused on breaking the cycle of poverty through education, financial inclusion, and community services, today launched “Coffee with a Purpose,” a new campaign developed in partnership with Starbucks Puerto Rico that aims to expand opportunities for Puerto Rican families and communities.
As part of this partnership, customers can purchase exclusive Starbucks-themed keychains and accessories for $5 at all Starbucks coffeehouses in Puerto Rico. Funds raised through the sale of these campaign accessories will help support Vimenti's work in education, family development, well-being, and economic mobility. Under the slogan “The keys are in your hands,” the campaign aims to inspire the community to become an active part of social change, demonstrating that small actions can create great opportunities for families in Puerto Rico. The initiative is expected to benefit more than 2,800 participants, including Vimenti families and neighboring communities.
“This initiative represents much more than just a promotional item. Each accessory symbolizes access, opportunities, and our collective commitment to supporting families working to build a better future,” said Olga Cristina Fernández, director of corporate partnerships at Vimenti.
The campaign highlights the impact of Vimenti’s Two-Generation Model, which simultaneously serves children, youth, and their families through high-quality education, workforce development, and comprehensive support, promoting stability and sustainable economic growth. In addition to raising funds, the alliance aims to raise awareness about the importance of investing in families and strengthening communities through partnerships between social organizations, businesses, and citizens committed to the common good.
“We are honored to collaborate on initiatives that make a positive impact and connect our community with causes that transform lives. Supporting the well-being and development of the communities we serve is an important part of Starbucks' commitment to Puerto Rico, and we are proud to partner with organizations like Vimenti to help create greater opportunities for local families,” said Idis Ortiz-López, managing director of Starbucks in Puerto Rico.
This initiative builds on Starbucks' ongoing support for Puerto Rican communities in partnership with Vimenti. In 2024, Vimenti received a $10,000 Global Community Impact Grant from The Starbucks Foundation to support school gardening activities that promote food security, healthy living, and intergenerational learning through Vimenti’s Two-Generation Model. The grant also created opportunities for meaningful dialogue on community needs, future possibilities, and a shared commitment to supporting Puerto Rican families.
The keychains and accessories will be available at participating Starbucks Puerto Rico coffeehouses while supplies last. For more information about the campaign and to learn how to support the initiative, visit www.vimenti.org/llavesentusmanos/.
###
About Vimenti:
From its community-based hub, Vimenti delivers high-quality, student-centered education alongside workforce development and comprehensive family support. Together, these services generate sustainable outcomes and build long-term pathways to family stability, well-being, and economic mobility. To amplify its impact, Vimenti strengthens and expands the core components of its model by connecting communities to resources and opportunities, creating the conditions for families to thrive. For more information about Vimenti, go to www.vimenti.org. For donations, go to www.vimenti.org/donate.
About Baristas del Caribe, LLC.
Baristas del Caribe originated in 2015 through an exclusive license to operate Starbucks® stores in Puerto Rico. Since then, the growth of the brand in Puerto Rico has continued with the opening of new stores and the provision of more innovative products and services for the thousands of brand enthusiasts on the island. Baristas del Caribe is part of a local Puerto Rican family group whose origins date back to the late nineteenth century and include assets in agroindustry, commercial real estate, shopping centers and QSR’s.